Lucia Hirvi

Lucia Hirvi

Senior Enterprise Customer Success Leader & Coach

I help ambitious Customer Success leaders and ICs turn “good enough” into standout performance. With a background in complex enterprise environments, I specialize in scaling CS teams, building clear playbooks, and turning customer value stories into promotion-ready career stories.

My work sits at the intersection of Customer Success leadership, employee advocacy, and personal branding. I’ve led and grown CS teams, built executive-ready narratives around NRR and expansion, and helped professionals use LinkedIn and internal visibility to accelerate their careers – without losing themselves in the process.

  • Scaling CS & teams: experience in building and leading Customer Success teams, creating repeatable playbooks, and aligning CS with Product, Sales and Marketing.
  • Employee advocacy & personal brand: coaching professionals to show up as credible voices for their company and for themselves – online and in the room.
  • Communication & executive presence: crafting clear stories for QBRs, board updates and stakeholder meetings so your work lands with decision makers.
  • Career storytelling: transforming CVs, LinkedIn profiles and interview answers into a sharp, confident narrative that actually reflects your impact.
lucia.cscoach@gmail.com
Espoo, Finland

Core Strengths

Expertise developed through years of leadership experience

Customer Success Leadership
Program Management
Strategic Account Growth
Defence & Government Partnerships
Cross-Functional Delivery
Agile Practices
Product Ownership
Critical Infrastructure Resilience
Stakeholder Management

Work Experience

A track record of driving success across leading organizations

The Qt Group

April 2023 - Present

Senior Enterprise Customer Success Manager - Defence & Mission Systems

  • Lead strategic accounts in Defence and Intelligence sectors (ARR > €2 M), ensuring reliable deployment of embedded and simulation software.
  • Achieved > 20 % YoY NRR growth through proactive renewal and expansion management.
  • Act as customer advocate influencing roadmap for secure visualization and UX platforms.
  • Drove internal CX transformation to improve retention and delivery alignment across EMEA.

Haiilo

March 2022 - March 2023

Customer Success Team Lead - Government & Enterprise

  • Managed and coached CS team serving enterprise clients and reduced churn 35 %.
  • Defined success metrics, playbooks, and KPI dashboards improving renewal predictability.
  • Led feature development for analytics and engagement, translating customer insight into product delivery.

Smarp

May 2021 - December 2021

Product Owner & Technical Support Lead

  • Led a cross-functional agile squad dedicated to identifying, prioritizing, and resolving complex product defects affecting enterprise customers.
  • Facilitated sprint planning, backlog grooming, and retrospective reviews to enhance software stability and customer experience.
  • Partnered with engineering and QA to accelerate issue resolution cycles and maintain SLA targets.
  • Strengthened collaboration between product, support, and development teams through agile best practices and transparent communication.

State Department

July 2010 - May 2019

Ministry of Defence / Council of the Baltic Sea States - Stockholm, Sweden

Project & Communications Advisor - Regional Security & Infrastructure Resilience

  • Represented Slovakia as an Observer State at the Council of the Baltic Sea States, contributing to regional discussions on resilience, security, and sustainable infrastructure.
  • Collaborated with EU and Nordic defence, policy, and civil protection stakeholders to exchange best practices on crisis communication and infrastructure resilience.
  • Supported multinational initiatives aimed at enhancing regional coordination and knowledge-sharing across critical sectors such as telecommunications and water systems.

Customer Success Nordics

December 2024 - Present

Director of Mentorships (Volunteer Leadership Role)

  • Lead regional mentorship program connecting 1000+ Customer Success professionals.
  • Develop frameworks for leadership development and cross-industry knowledge exchange across Nordic SaaS firms.

Education

Academic foundation for professional excellence

2010

Linköping University

Master of Science in International Relations

2008

University of Economics

MBA in International Economics

Magna cum laude

2007

University of Applied Sciences Osnabrück

BA in Business Communication

Customer Success Nordics Certified Coach

Recognized for excellence in customer success leadership and mentorship